27 May 2025
Flooded with digital content, few artists stand out like Jamel Macc, a creative director, executive producer, and photographer, who’s as at home tossing together a storyboard for a fashion editorial as he is on set for a museum installation. Known online as @jamelxmacc, Jamel isn’t just producing content — he’s curating experiences that reflect his vision, in which authenticity and unapologetic, bold storytelling are the order of the day. His palette? The boundless world of “Product of the Creator.”
Jamel operates on quite a creative spectrum. He directs breathtaking photo and video stories that audaciously and nearly singlehandedly push the artistic envelope. His editorial style is so palpable and so visually stunning in and of itself that it could almost be its own art form. The photos and videos he directs are mounted on a personal studio website solely for the purpose of showcasing the narrative stories they tell, which is a service in and of itself.
Jamel is more than just an artist. He’s a brand.
As a published photographer and a sought-after creative director, Jamel brings something beyond the mere visual to every partnership. If you’re working with him, you’re more likely than not to get the kind of professionalism and clarity of vision that’s too rare in our current visual culture.
Whether he’s:
— Styling a fashion editorial
— Producing a music video
— Or serving as a visual branding consultant
You (and, let’s be honest, I) are way more likely to get the kind of meticulous attention to detail and passionate storytelling that makes visuals work on a level beyond the obvious with Jamel.
Benefits of Working with Jamel Macc:
A multi-disciplinary talent in photography, video, fashion, and creative direction.
Professionalism from idea to completion — time limits achieved, dreams fulfilled.
Work that is of high quality and ready to be published. This includes work that is suitable for telling brands stories, and for use in print and digital publicity and campaigns.
Artistic perspective that is one of a kind, with a strong base in culture, spirituality, and a striking bold aesthetic.
Working creatively with clients over the long term.